Nvidia is in discussions to invest in Perplexity, the AI search startup, at a valuation exceeding $30 billion, according to a report by The Decoder.

What Happened

The Decoder reports that Nvidia is currently in talks regarding an investment in Perplexity. The discussions center on a valuation of more than $30 billion for the AI-powered search company. Neither company has publicly confirmed the talks, and specific terms of any potential deal remain undisclosed.

Why It Matters

A strategic investment from Nvidia would further entrench the chipmaker's position in the AI ecosystem beyond its core GPU hardware business. For Perplexity, securing backing from the dominant AI compute provider could provide both capital and operational advantages, including potentially preferential access to GPU supply. The valuation reflects continued investor appetite for AI-native search products that compete with traditional search engines.

The Bottom Line

Nvidia is exploring an investment in Perplexity at a reported valuation above $30 billion. No deal has been finalized, and both companies have declined to comment.