Meta is preparing to launch Hatch, a paid AI agent, and has announced that an underlying model called Watermelon will arrive in October, according to a report from The Decoder.
What Happened
The company reports that Hatch represents its entry into the paid consumer AI agent market. According to the source, the platform is expected to offer users access to specific task automation capabilities including calendar management and email drafting through a paid subscription tier. Accompanying this launch, Meta says Watermelon will serve as the foundational model powering the agent when it becomes available, with reports indicating the model was trained on an updated dataset compared to prior iterations.
Why It Matters
The move positions Meta alongside other major technology companies that have introduced paid AI agents and subscriptions, including OpenAI's ChatGPT Team offering and Microsoft's Copilot subscription services. For developers, Hatch could represent an additional platform for building applications or integrating services. The announcement of Watermelon also signals continued investment in Meta's model development pipeline, with October potentially marking the next iteration in its AI offerings.
The Bottom Line
Meta is set to launch a paid AI agent called Hatch with specific automation capabilities including calendar management and email drafting, while the supporting Watermelon model is expected in October.